A 2015 study, published in the Pediatrics journal, revealed that 97% of children in the U.S. under four years old had used a mobile device. The findings also established a universal exposure to mobile devices amongst kids as young as six months old, regardless of household income or socioeconomic status. More than 75% of kids above the age of four own their device, with nearly 50% commonly using more than one device at a time. A staggering 20% of one-year-old have their tablet computer, while 28% know how to operate a mobile device without assistance fully.
While these astounding statistics support a growing stigma that today’s kids are addicted to technology, increasingly inactive and more prone to attention disorders– one startup saw this trend as a rare opportunity to shift the paradigm by transforming the way kids learn, take action and experience education through entertainment.
Launched in 2013, GoNoodle designs mobile games, interactive activities and kid-friendly entertainment to provide “brain breaks” that promote physical activity, active learning, heightened engagement and enhanced focus. Choosing from hundreds of customized videos, teachers and parents use GoNoodle to effectively direct a child’s energy, while breaking away from traditional methods of teaching to make the learning experience fun and entertaining, as opposed to exhausting or disinteresting.
The ‘fun’ of GoNoodle was so appealing that kids continue to play at home on mobile devices, computers, and smart TVs. A study of 608 4th and 5th graders showed that those who played GoNoodle achieved a 50% greater improvement in math scores vs. students who did not play GoNoodle.
I spoke with GoNoodle CEO and Co-Founder Scott McQuigg about the vision behind his company, changing the way kids learn in the classroom and designing an integrated world where technology and mobile devices educate and empower young people to live better lives.